Route-to-market Growth Partnership.
Helping FMCG & Consumer Businesses Enter, Scale & Win Markets Through Smarter Coverage, Distribution, Commercial Execution & People Capability Development
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- Explore services
- lets talk
- Explore services
The Opportunity.
The gap isnt unreachable- its unmapped.
Autlets Africa is a B2B distribution organization that aids the seamless distribution of products while improving products’ presence in outlets using technology and data acquisition to maintain brand’s memorability with it’s consumers
1M+
retail outlets nationwide
~30%
typically reached by
established players
70%
white space still uncovered
The Problem We Solve
New Entrants
Multinationals and regional African brands typically lack the regional category intelligence that determines where a launch will succeed. Without it, launches default to Lagos-centric plans, distributor selection relies on introductions rather than evidence, and the first 12–18 months are spent re-learning what Autlets Africa already knows.
Existing Players
Established businesses reach barely 30% of Nigeria’s outlet universe. The other 70% is not unreachable — it is unmapped. Without visibility into the white space or the most economical coverage model, flat volume growth gets mistaken for a saturated market.
What We Bring.
Proprietary market assets built through years of on-the-ground route-to-market work in Nigeria — not desk research.
Regional Category-Strength Intelligence
Where specific FMCG and consumer categories over- and under-index by region and state, built from real distribution and sales performance.
Vetted Redistribution & Partner Networks
Top potential customers and redistributors pre-identified by category and region, to accelerate a new brand’s first mile to consumers
A Data Repository of Uncovered Outlets
A mapped inventory of white-space retail outlets by region, ready to be activated as new coverage.
Tested, Economical Coverage Models
Go-to-market coverage approaches already proven in-market, so clients don’t pay to discover what already works.
Regional Category-Strength Intelligencef
Where specific FMCG and consumer categories over- and under-index by region and state, built from real distribution and sales performance.
A Data Repository of Uncovered Outlets
A mapped inventory of white-space retail outlets by region, ready to be activated as new coverage.
Vetted Redistribution & Partner Networks
Top potential customers and redistributors pre-identified by category and region, to accelerate a new brand’s first mile to consumers
Tested, Economical Coverage Models
A mapped inventory of white-space retail outlets by region, ready to be activated as new coverage.
How We Work.
Our engagement model moves a client from diagnosis to a self-sufficient commercial organisation in five stages.
Diagnose
Map current coverage vs. the white space and regional category opportunity
Design
Build the regional entry or expansion plan and select the right partners
Deploy
Stand up distribution, redistribution and commercial execution on the ground
Develop
Train and build the client’s own commercial
team’s capability
Exit
Hand over a self-sufficient team equipped to sustain and grow the gains
- NEXT STEP
Ready to strengthen your retail presence?
We would welcome the opportunity to walk you through the regional category intelligence and white-space data relevant to your business, and to scope a diagnostic engagement tailored to your goals in the Nigerian market.
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